Your Motors & Timex Cars
Two dealers.
One digital
transformation.
Glossary
Key terms.
The process by which Google stores a web page in its search database. Only once a page is indexed can it show up in search results. The faster a page is indexed, the sooner potential buyers can find it.
Context
The car industry needs more than a pretty website.
Your Motors and Timex Cars are two independent car dealers with a shared problem: their digital presence was lagging behind their ambitions. Stock was scattered, new vehicles were picked up slowly by search engines, and the websites simply weren't converting.
scrxnic built an integrated digital solution for both dealers — from real-time vehicle management to an automated system that gets new stock found at speed.
01 — Problem
Visibility that was costing revenue.
Most car websites are invisible to Google.
Most websites in the car industry load their vehicles dynamically from a database — an approach that works for visitors, but not for search engines. Google crawls pages at speed and has no patience for slow or delayed loading: content that isn't in the HTML immediately is often skipped, or only indexed weeks later.
The result: dealer sites with hundreds of vehicles that are barely findable organically, even when the SEO basics are in order.
Not one listing integration was good enough.
Every platform they were offered had the same fundamental flaw: systems that connected to a single platform only, so cars showed up on 2dehands but not on AutoScout — or they posted the same car twice, burning listing slots and confusing buyers with duplicate ads.
Problem A
Integration with only one platform
Cars were on 2dehands but not on AutoScout, or the other way around. The stock was never complete on both platforms at the same time.
Problem B
Duplicate cars on their own site
Systems that did work with both platforms posted the same car several times on their own website. Visitors saw the same car twice — which sowed confusion and undermined trust in the stock.
02 — Solution
One system. Fully custom.
We designed and built an end-to-end digital solution that tackled every pain point — with no concessions on speed, control or scalability.
Real-time stock management
An internal platform where staff can add, edit and publish vehicles in real time. Changes are live on the website immediately.
Plaatsr — list once, live everywhere
Both dealers moved to Plaatsr, our own platform. They enter a car once and put it online in a single action, on the channels they are actually active on, like AutoScout24 and 2dehands. No more separate integration per platform, each with its own subscription limits. Duplicates are detected, so every car appears exactly once on their own site.
Automated indexing
A proprietary workflow automatically submits new stock for indexing. New vehicles become findable faster, with no manual intervention.
Server-side rendering (SSR)
Every page — individual vehicle pages included — is rendered server-side. Google sees the full HTML content immediately, without waiting on JavaScript or database calls. This is our technical edge over standard dealer websites.
A conversion-driven web experience
Custom-built interfaces with advanced filtering, comparison tools and streamlined contact flows — tuned to how buyers really search.
Technical SEO
From structured data to canonical tags and sitemap architecture — every technical SEO layer was set up thoroughly and optimized for the car industry.
03 — Results
Measurable. Fast. Lasting.
Within a few months of launch, the results showed up in both organic traffic and day-to-day efficiency.
- New vehicles are indexed 4× faster on average than before the implementation.
- Stock changes are always up to date on the website, with no technical knowledge needed from staff.
- Both dealers reach more potential buyers through organic search, thanks to a bigger and faster presence in the search results.
- The websites score consistently high on Core Web Vitals and technical SEO audits.
Next step
Want the same
for your business?
Whether you're a dealer or working in a completely different sector — we build digital solutions that work. Let's talk.
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