Auto Mobile Invest — car dealer with its own website
Visitors know their monthly payment before they come in.
01 — Context
Auto Mobile Invest is a car dealer with its own website. A large share of its buyers finance the car, and those buyers do not think in purchase prices but in monthly payments.
02
The problem
The site showed a price, and nothing more. The consequence was that people came to the dealership without knowing what financing would cost them each month. Only once they were there did it emerge that the amount was out of reach — or that the budget did in fact leave room for a different car. That is wasted time for the customer, who has driven over for nothing, and for the dealer, who is holding a conversation that leads nowhere. And the undecided buyer comparing three cars at home in the evening dropped out before he ever got into his car.
03
Our approach
The first thing we established is what this calculator is not: it is not a credit offer. Advertising consumer credit is regulated, and a tool that suggests concrete credit terms puts the dealer in a position he does not want to be in. So the calculator gives an indication, says as much, and ends not in a signature but in a conversation.
The rest was designed out from that boundary. The interest rates, terms and conditions do not sit in the code but in a setting the dealer manages himself — rates change, and he should not have to depend on us for that. The visitor moves two things: his deposit and his term. The monthly figure adjusts immediately, with no reload, because the whole point is that someone can play with the numbers until the amount matches what he had in mind.
And then the most important part: what happens the moment the figure suits him? That is the warmest second of the entire visit. We put no phone number there, but an enquiry that is already filled in — the car, the deposit and the term he chose himself travel through to the dealer.
In other words, the calculator is not a piece of arithmetic we put on the site. It moves the budget conversation online instead of into the showroom, so that whoever does come in already knows it is within reach. The arithmetic is merely the means to that end.
04
The result
Visitors know their monthly payment before they get into the car, and the dealer talks to people whose budget is already settled. The visits that led nowhere — the most expensive form of wasted time for both sides — have largely disappeared.
Sound familiar?
We build this
for you too.
Tell us where the time disappears in your process. We'll take a look with you — no obligation and no sales pitch.
Get in touch→